CAMPAIGN ART DIRECTION
For our 2018 Amika Campaign, we decided to dive deep into the world of color. We had the honor of working with photographer Osvaldo Ponton and hair stylist Naeemah LaFond. We used all available tools, makeup, backgrounds, costumes, and hair accessories to create a perfect vibrant color combination.
Color for the win.
COVER SHOT
This was our favorite image from this shoot. We used it on the cover of our catalogue this year. It seemed radical yet fitting to use the back of a model's head to showcase a haircare company; it's arguably what people see first at times.
Anti-Gravity Photo Booth / OriginalProject type
Anti-Gravity Photo Booth PublishedProject type
HairdoProject type
Eva NYCProject type
Amika 2020 PlannerProject type
StyleblowProject type
Amika Soho Pop-upProject type
FadeblockPackaging Design
Amika VirginProject type
Amika Air CampaignProject type
Amika 2018 CampaignBeauty Campaign
Amika Hong Kong EditionBRANDING, PACKAGING, NAMING< ART DIRECTION
Wig ShootEditorial + Art Direction
Amika HolidayPackage Design + Art Direction
Vita Raykhman is a Creative Director
and Brand Strategist.