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PACKAGING DESIGN, ART DIRECTION

The product is a two-step professional bond-building system that helps  rejuvenate damaged strands to their original or natural state. Sometimes uncolored hair is referred to as “virgin hair”. We thought this was a perfect name. So often a client would oppose such a name because it is too risqué. In this case to our delight everyone  agreed that while the name  would raise some eyebrows, it perfectly  and instantly described the product benefits. 


From there, we developed a playful concept for the shoot. We took a black haired model as this particular hair type is known to be the most challenging to “lift” to blond. For our before we styled her with a bit of a sultry/naughty vibe. 


For the after shot we gave her look was innocent, delicate, angelic. Virgin. 

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Shot by Elle Muliarchyk

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HairdoProject type

Eva NYCProject type

Amika 2020 PlannerProject type

StyleblowProject type

Amika Soho Pop-upProject type

FadeblockPackaging Design

Amika VirginProject type

Amika Air CampaignProject type

Amika 2018 CampaignBeauty Campaign

Amika Hong Kong EditionBRANDING, PACKAGING, NAMING< ART DIRECTION

Wig ShootEditorial + Art Direction

Amika HolidayPackage Design + Art Direction

Vita Raykhman is a Creative Director
and Brand Strategist.

hi@vitaraykhman.com

Bushwick,NY