CONCEPT, PRODUCT DESIGN, PACKAGING DESIGN, ART DIRECTION
For the amika holiday 2019 program, we built the concept around the humble Portugese Sardine tin. While traveling in Europe we loved the old fashion Sardine shops like Conserveira de Lisboa.
Even though the tins are meant for the rather unglamorous sardine,
a historially cheap form of sustenance for the humble, the outside wrappers of all different colors and illustrations transport you to seaside towns. They introduce you to new characters and in general created a romantic storytelling that we loved.
A CHILDHOOD FAVORITE
The brown paper bag has been a lunchtime staple for generations. It only seemed appropriate to extend our story of sardine cans into another familiar form. The graphics on the lunchbags include fruits, vegetables, cans, and juiceboxes, all made to sell the story of amika.
SET DESIGN & COSTUMES
We used gloves on our models to create a juxtoposition between the humble sardine cans and lunchbags and the glamorous evening costumes. We used pearls, colorful gloves, poker chips, cards, and lobsters to set the mood of a fancy casino evening with friends.
Anti-Gravity Photo Booth / OriginalProject type
Anti-Gravity Photo Booth PublishedProject type
HairdoProject type
Eva NYCProject type
Amika 2020 PlannerProject type
StyleblowProject type
Amika Soho Pop-upProject type
FadeblockPackaging Design
Amika VirginProject type
Amika Air CampaignProject type
Amika 2018 CampaignBeauty Campaign
Amika Hong Kong EditionBRANDING, PACKAGING, NAMING< ART DIRECTION
Wig ShootEditorial + Art Direction
Amika HolidayPackage Design + Art Direction
Vita Raykhman is a Creative Director
and Brand Strategist.