PACKAGING DESIGN, ART DIRECTION
This was one of amika's key product launches of the year. Fadeblock is used to prevent color fading from the hair, which we mimicked in the fading line graphics. We had to find interesting ways to include product knowledge in the imagery. We used the fading lines and linear aspects in general throughout the imagery and video effects for a cohesive look.
Anti-Gravity Photo Booth / OriginalProject type
Anti-Gravity Photo Booth PublishedProject type
HairdoProject type
Eva NYCProject type
Amika 2020 PlannerProject type
StyleblowProject type
Amika Soho Pop-upProject type
FadeblockPackaging Design
Amika VirginProject type
Amika Air CampaignProject type
Amika 2018 CampaignBeauty Campaign
Amika Hong Kong EditionBRANDING, PACKAGING, NAMING< ART DIRECTION
Wig ShootEditorial + Art Direction
Amika HolidayPackage Design + Art Direction
Vita Raykhman is a Creative Director
and Brand Strategist.